As part of on boarding my new job the IAT was mentioned. And then when I attended some social engineering talks at DefCon a few weeks ago a comment was made that in order to be a good social engineer you also need to know yourself.
The cool thing about the IAT is that apart from helping out with research you also get to learn something about yourself. And to throw in the social engineering aspect; by looking at the distribution of how people have answered you will also learn how others think in general on the different topics covered.
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